Campaign Identity Send this web page to a friend.
Campaign Identity and Name Recognition
Elements of a campaign include most importantly the candidate, fundraising events, and of course a message. But lets not forget an equally important element, a campaign identity.

Just like a business, organization, or event, a political campaign needs a consistent well-managed image to present the candidate’s goals.

The identity of a campaign is the first line of communication with the electorate and has the subtle ability to rally confidence as well as enhance or diminish the candidate’s personality.

So what goes into a campaign’s identity?

The identity of a campaign has many tough challenges including establishing strong name recognition, developing the character and personality of the candidate, as well as appealing to the public with a professional and knowledgable appearance.

These challenges are tackled with typographical investigations for just the right font, iconographical investigations for a shape or mark that will visually symbolize the campaign for that area, as well as color investigations for the right color hues, shades and combinations that most appeal for your target audience.

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